Boris Zhalilo Branches Management and Regional Expansion: guidelines. (book+CD)
Coming SOON!

This second edition of Boris Zhalilo’s Branches Management: Recommendations, 2005, is a guidebook on branch networking. This book gives guidelines and ready-to-use tools. The recommendations was tested over many years in many companies across the world the author had been working with.
On the CD you will find documents’ templates necessary for either branch start-up or branch network managing:
- Assortment matrix
- Branch start-up plan
- Branch start-up budget;
- Branch budget
- Employee’s plan-report
- How to win tenders
- How to deal with VIP-clients
Thanks to this book you can:
- Work out a strategy for regional expansion and branch network growth;
- Define the tasks and the place of a branch in the structure of your business
- Choose best region for branch start-up
- Prepare branch start-up plan and ensure its implementation
- Remove obstacles of interaction between a branch and the head office, if they appear…
- In a nutshell, this book can help you create efficient regional sales management.
The book is meant for top-managers, regional supervisors, branch managers who is interested in regional expansion and great sales volumes.
Some items the book covers:
- Reasons and aims for branches’ creation. Types of branch structures and types of branches depending on the aims.
- Key functions and factors of success
- Peculiarities of centralized and decentralized management.
- Prerequisites of decision to open a branch and the analysis of reasonability of branch opening
- Planning of branch opening and its activities. Plan and budget
- Personnel: recruitment, teambuilding, launch of work, approaches to development and encouragement
- Client base of the branch
- Life cycle of a branch
- Problems of interaction of the centre and branches.
- Main totals and conclusions.
Paperback: 160 pages.
Language: Russian.